man, I can see it now, like 7 years down the road you have Cream Soda and Fanta duking it out over who sponsors athletes and which one can be in a restaurant/fast food place/school THERE CAN BE ONLY ONE and those two are gonna break free from the shackles of the umbrella of ownership that pesi and coke have where they've divided the soft drink world into a duopoly BUT I ENVISION A NEW THING, BEHOLD: A QUADROPOLY
XI Wiki



