I wouldn't. Hope so? yeah, but honestly I think it's an indictment of hockey being such a niche sport.
Off the top of my head, the only other league that has a "league store" is the NBA, right? They've got TONS to market...Kobe, James...and some other guys who I couldn't care about because I don't care about basketball. But having a sellable product makes it easier to have a store focusing on that product.
What does the NHL have? Crosby...who outside of Pittsburgh is equally hated as much as he is admired? Ovechkin? Though while he's more exciting than Crosby, the league only seems interested in marketing him as Crosby's nemesis. Sure after the Olympics there's maybe 1-2 more household names in guys like Miller and Parise...but anyone who posts in this thread with any regularity could have told you long before the Olympics that Miller is one of the elite young goalies in the league, and I bet within a year (if not already) most casual fans will forget Parise scored what was an epic goal in a valiant losing effort for the USA.
Think the point I'm fumbling at getting across is the NHL store is lousy because the non hockey fan doesn't give a shit, and I'm sure we all have our stores/resources to get our gear anyway.
Sure...I could get my jerseys at the NHL and pay more than I usually do, to have them iron on a name patch on my jersey...Or I could go to where I usually go, pay less, get the names/numbers stitched on proper...and done by people who will talk hockey for hours on end.
Basically, there's no real incentive for anyone to go to the NHL store outside of sheer curiosity...but yes...I bought a hat there...once!
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