http://arcticready.com/social/gallery#main-content
If it loads for you, it's a gallery of user submitted photo's for Shell's "Let's Go" campaign to raise awareness about how artic energy exploration will make the world a better place.
They let people caption photo's of the wilderness and cute wildlife however the users wanted. You can even share them from the page.
Oh yeah, this backfired. Enjoy. Some below, I'm busy F5ing to get better ones to load before it gets taken down.
Edit:
http://o.canada.com/2012/07/16/spoof...attacks-shell/
Bah it's a fake. A damn good fake though, considering the layout.
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