The feature adaptations of the Mattel toy universe now will extend to the Uno card game.
The toymaker has a live-action heist comedy in development, penned by Marcy Kelly and set in the underground hip hop world of Atlanta with Grammy-nominated rapper Lil Yachty eyeing a starring role.
Mattel will produce with Lil Yachty. In addition, Quality Control’s Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher will produce for Quality Films. Executive producer Robbie Brenner and supervising producer Kevin McKeon will lead the project for Mattel Films.
“At Mattel Films, we are looking to explore stories that bring our brands to life in unexpected ways,” said Brenner. “Uno is a game that transcends generations and cultures and we look forwards to partnering with Lil Yachty, as well as with Coach K and Brian Sher, to transform the classic Uno game into a comedic action adventure.”