Newly elected Republican National Committee Chairman Michael S. Steele plans an “off the hook” public relations offensive to attract younger voters, especially blacks and Hispanics, by applying the party's principles to “urban-suburban hip-hop settings.”
The RNC's first black chairman will “surprise everyone” when updating the party's image using the Internet and advertisements on radio, on television and in print, he told The Washington Times.
Having been elected to the job that the Bush White House and its political guru, Karl Rove, once denied him, Mr. Steele is running the show his way. To those who claimed he can't make the trains run on time, he has this message: “Stuff it.”
He stiff-armed an attempt to get him to elaborate on his public relations effort, saying he would be an idiot to give his opponents too much information, but indicated the Republican Party needs to break out of being considered a regional party.
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Under Mr. Steele's helm, the “old” may seem inappropriate in the Grand Old Party's affectionate nickname. He said he is putting a new public relations team into place to update the party's image.
“It will be avant garde, technically,” he said. “It will come to table with things that will surprise everyone - off the hook.”
Does that mean cutting-edge?
“I don't do 'cutting-edge,' “ he said. “That's what Democrats are doing. We're going beyond cutting-edge.”