CBS refuses to run ad from gay dating site with horrible name

[Yuri-G]

First link has a video of the ad. The making out is pretty brief and more comical than anything.

http://blog.zap2it.com/frominsidethe...wl-worthy.html

http://money.cnn.com/2010/01/29/news...cnn=yes&hpt=T2

Gay dating site's Super Bowl ad rejected by CBS

http://i2.cdn.turner.com/money/2010/...crunch.top.jpg
ManCrunch says that CBS's decision to nix its ad is 'straight-up discrimination.

NEW YORK (CNNMoney.com) -- Super Bowl network CBS rejected an ad Friday from ManCrunch.com, a gay dating Web site.

"After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot," said CBS spokeswoman Shannon Jacobs. "We are always open to working with a client on alternative submissions.

CBS (CBS, Fortune 500) said it turned down the ad partly for financial reasons, but ManCrunch believes that there's more to it than that.
"It's straight-up discrimination," said Elissa Buchter, spokeswoman for the Toronto-based dating site.

Jacobs of CBS declined to comment on the charge of discrimination.
Buchter provided a copy of the CBS rejection letter to CNNMoney, which states that the ad "is not within the Network's broadcast standards for Super Bowl Sunday."

The letter also states that the CBS sales department "has had difficulty verifying [ManCrunch's] credit status."

Buchter said that basing the rejection on credit status doesn't make sense because "we offered to pay cash." But Jacobs said CBS has no record of any such offer.

CBS is charging up to $3 million for 30-second spots. Buchter said ManCrunch would have been charged $2.5 million for its ad and would have had no trouble paying it, since the newly formed company recently raised $40 million from investors.

Shortly before ManCrunch announced the rejection, Jacobs of CBS said her company was reviewing the ad and it was "just one of many."
Jacobs also said the spots were "virtually sold out. We have one, maybe two spots left."

ManCrunch's ad, which can be viewed on its Web site, shows two men watching the Super Bowl. Their hands brush each other in the potato chip bowl, which inspires a passionate, male-on-male make-out session.

ManCrunch is not alone. Godaddy, an online retailer of Web site domain names, is running an ad in the Super Bowl this year but it had another ad rejected by CBS in the process. The rejected ad features a man named Lola.

This year's Super Bowl, between the Indianapolis Colts and the New Orleans Saints, will be played Feb. 7 at Sun Life Stadium near Miami. The facility in Miami Gardens, Fla., formerly called Dolphin Stadium, was recently renamed.

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Despite being gay I don't really have a strong opinion here, without knowing for sure why it was rejected. CBS could have some pretty good reasons, maybe they really just didn't have the room for it. They could also be homophobic, or they could just be afraid of the damage this ad would do to their image. Although they are supposedly running an anti-abortion ad, so it's not like they're afraid of the hot topics. And they ran an ad last year for a dating website that supports people who want to cheat on their spouses, so it seems odd they wouldn't run this one. I don't care who you are or what your religion is, it's hard to see encouraging homosexuality as being worse than encouraging adultery.

I do know one thing, though. Mancrunch is a horrible fucking name.

[Effluo]

Oh sure, they'll air the fucking Tebow/Tebow Mom pro-life ad, but not this. Racist bastards

[Atreides]

its been so long since ive had a good mancrunch

[Yuri-G]

oh god I know

[Lyn]

Oh come on, that commercial isn't even that bad. You see worse shit on MTV.

[Meresgi]

Obviously CBS is a gay bashing hate mongering entity that needs to be toppled!!!!!!

[Woozie]

And they ran an ad last year for a dating website that supports people who want to cheat on their spouses

Woah, seriously? They ran an add for a site for people who want to cheat on spouses, or was it just a normal website that just happens to not care if the person is married (the former is how I interpreted, and it's much worse than the latter though they're both pretty bad).

[Stiker]

Incoming shit-storm for CBS. Also lol @ tags for this site.

[Yuri-G]

@ Woozie, the website's tagline is "when divorce isn't an option."

ah, found the commerical

http://www.youtube.com/watch?v=EwJSD46JSoM

[Correction]

http://www.youtube.com/watch?v=7YOZeK7vzwo

This was a superbowl ad.

Talk of 'standards' at this point are out the window with big spenders like Pepsi out of the market.

[Stiker]

Woah, seriously? They ran an add for a site for people who want to cheat on spouses, or was it just a normal website that just happens to not care if the person is married (the former is how I interpreted, and it's much worse than the latter though they're both pretty bad).

I definitely remember that. I couldn't believe they ran it.

I forget the exact context for the site, but I damn sure remember the commercial explicitly hammering home the point it existed for discrete extra-marital affairs because...well that's what the whole commercial was about.

edit: Yuri has the commerical

[Woozie]

@ Woozie, the website's tagline is "when divorce isn't an option."

ah, found the commerical

[video]http://www.youtube.com/watch?v=EwJSD46JSoM[video]http://www.youtube.com/watch?v=

Holy crap, why don't I remember seeing this? I never miss a superbowl, even the commercials. I don't even go to the bathroom while the superbowl is on (well until halftime).

[Correction]

Almost forgot this one.

gay bashing: good, gay dating: bad.

[BunkMonk]

Racist bastards

Didn't know gays had their own race now :3

[Ksandra]

@ the cheating spouse commercial...

according to the youtube link that commercial was banned, but they showed it in texas?

[Dezzimal]

Considering that half of the USA doesn't agree with homosexuality, and the demographic that watches the superbowl is even less inclined to support homosexuality than the average American, I'd say CBS is making a wise decision.

[BardonGaruda]

Sounds like a win for that website. They're getting lots of coverage for their commercial being rejected and it's not costing them a cent.

[Lyn]

@ the cheating spouse commercial...

according to the youtube link that commercial was banned, but they showed it in texas?

[Stiker]

@ the cheating spouse commercial...

according to the youtube link that commercial was banned, but they showed it in texas?

Didn't you know we are all about family values down here?

Considering that half of the USA doesn't agree with homosexuality, and the demographic that watches the superbowl is even less inclined to support homosexuality than the average American, I'd say CBS is making a wise decision.

Riiiiiiiight. So with that logic, CBS knows that demographic that watches the Super Bowl is more inclined to support Tim Tebow's ad? Please.

[Woozie]

Sounds like a win for that website. They're getting lots of coverage for their commercial being rejected and it's not costing them a cent.